Audience quality plays a crucial role in the quality of your insights, if you’re questioning the wrong audience, your insights are useless and your business questions will remain unanswered, hence ineffective business decisions.
So, what are the challenges for today’s audience quality, and how to overcome them?
#1 Hard-to-reach Audience
There is always a niche segment that’s hard to reach, but having the right approach by understanding their behavior will connect you with them.
For example, look for online panel partners who have the capabilities to reach those audiences, make your survey convenient for your audience to participate in your survey, and make the value of your research clear to encourage them to participate.
#2 Lack of recruitment resources
You can’t rely on one resource to recruit your qualified audience, it doesn’t provide a diversity of respondents, multi-channels of recruitment provide you with a representative sample which also, speed-up your recruitment process.
This can be done through audience panel partners, media recruitment, and recruiters' network.
#3 Low completion rates
Do your audiences leave you in the middle of the survey? There are many reasons for that:
Your survey is not convenient enough, make it more engaging and mobile-friendly.
You’re not talking in their language, tailor the survey language and even the keywords to your audience.
It’s irrelevant to them, which happens due to inaccurate screening from the beginning.
#4 Lack of technology to spot fraud audiences
Today’s technology solved many audience quality concerns and made it more convenient to reach the right audiences to answer business questions running in your head.
The audience panel is technologically advanced which guarantees your sampling criteria. It’s built on a double opt-in process to confirm respondents' willingness to contribute to market research projects.
Avoiding fraud respondents can be done in several ways such as: creating pre-profiling, geo-blocking technology, fingerprint, and consistent random quality checks pre/in the survey...etc.
Save yourself the hassle
If you don’t have it all, that’s OK, an audience panel partner can help you to connect with your quality respondents at affordable costs and fast recruitment. Get in touch…
Download our panel quality standards below